You’ve met her before in 5 Things I Wish I Knew Before I Started a Startup, she’s our Co-founder and CEO, a mother of three wonderful boys, a wife, and an endless fountain of creativity, determination, and love for what she does. Her name is Lizia O. Santos and I sat down with her to […]
Category Archives: female-founded
5 Things I Wish I Knew Before I Started a Startup
To enter the world of startups is a wild ride. It requires courage, creativity, perseverance, and a pinch of craziness, or at the very least willingness to deal with the unexpected. No one fits that description better than a wife and mother of three boys, who was able to reinvent herself from a journalist to […]
5 things you’ll stumble upon in your Startup Journey
Startups are all the hype now. And this can be absolutely amazing since this huge support network has grown to help founders thrive. There’s also more awareness around the concept of starting businesses meant to scale. Now, if you see a problem and invest your life savings in solving it, you’re no longer considered crazy, […]
Co-Founding a Business and a Home
It’s 2 am in the morning. My middle kid just woke up screaming and, because I can tell one cry from another, I run with him to the bathroom, and he throws up his dinner. An hour prior, my older kid threw up all over the bedroom’s hallway, and a little bit in the guest […]
City Catt, who?
We could’ve gone funny, serious, or sarcastic. We chose none of those. Instead, here goes our poetic version of who we are: — The smell of coffee locally grown and freshly brewed, complemented by the just out of the oven secret recipe chocolate chip muffin – the best you’ve ever had. The breathtaking view of […]