The gig of sharing

Let us introduce you to the Gig Economy. When unemployment rates were sky high, between 2009 and 2013, workers started turning to gigs for lack of a better choice. This choice, then, transitioned to a trend.

A study from Intuit predicts that by 2020, 40 percent of US workers will fall into the category of gig workers. We were already heading towards a much more flexible workforce, but recently another character came into play that turned the gig economy into an even greater game changer.

Have you heard of the Sharing Market? When the Gig Economy and the Sharing Market meet, it’s like that magical moment in a movie. Think emotional music, dimmed lights, tears of joy!

In the words of Benita Matofska, from The People Who Share, “whilst the Sharing Economy is currently in its infancy, known most notably as a series of services and start-ups which enable P2P exchanges through technology. This is only the beginning: in its entirety and potential it is a new and alternative socio-economic system which embeds sharing and collaboration at its heart – across all aspects of social and economic life.”

To make it simple, when you put together people who have a need with people who have a solution and facilitate their contact through technology, then you have a classic Sharing Market picture. Startups like AirBnB, Uber, Lyft and many others have made this innovation fairly common nowadays.

When gigs come through the sharing market, they become meaningful. If a gig consists of resolving a need someone else has:

1. You’ve got a significant market opportunity since you’ll be fulfilling a need that already exists out there. No need to create one.

2. You’ll be happy because helping people bring out the best in us.

Your pocket will also be happier since it’ll get fuller without you spending to earn. You know the saying “you gotta spend money to make money”? It doesn’t work like this in the Sharing market. You’ll basically use what you already have to solve other people’s problems. It’s a classic win/win.

For the workers of this new industry, it means they get to work in a flexible, fulfilling way. In turn, consumers get a commodity, quick solutions and affordability. Awesome, right?

Still, a survey published by PWC shows that 56% of the US adult population is not familiar with the concept of a Sharing Market. If it were bad news, it would travel faster. Go figure. But since you came across this article and read it to the end, how about going the extra mile and sharing this good news with the people around you?

You have to agree that there’s no better way to debut in the Sharing Economy than by sharing the good news of its existence. Give the gig of sharing!


— The City Catt Team 😽

The joys of working for yourself

Life can’t be all about work- but life without enjoyable work can be plain miserable. The biggest struggle with today’s job market isn’t the lack of jobs- it’s the lack of work-life balance. Live to work is now melting away, work to live is the mantra of the modern entrepreneur. Money is important, no doubt, but time- your own time- is king.

 Thinking Outside the Box

A report from PricewaterhouseCoopers has shown, that second to being an additional way to make money, flexibility is the top appeal of participating in the gig economy. The same report states that “disruption is inevitable,” this is a fact of life in our current times. Gone are the days of a 30-year career at the same company, a gold Rolex gift at your retirement party and a steady pension thereafter- such a life path is practically unheard of these days. The world is changing, but there is one ancient piece of wisdom that is truer now than it has ever been; knowledge is power.

Knowledge is Money

Here at CityCatt, we’re not asking you to sign up for apartment leases or to put your own car on the line. We’re asking for you to share something much simpler, purer- what’s cool around you? That simple nugget of knowledge you have may be more valuable than you know. A 2014 Google study shows that when leisure travelers first start to plan a trip, 36% of them search for activity related terms first. Only searches for the actual destination and pricing come ahead of searches for terms like “What is cool around X,” “What’s there to do on a Friday night at X,” “Where can I buy the best coffee in X?”, etc. Wouldn’t it be great if you could help mark the X spot on a traveler’s itinerary?

Goals as Unique as You

With CityCatt, you can be as engaged as you’d like to be. Looking to jump all in and start a full-fledged tour guide business? CityCatt will find you the clients you need to give your enterprise a jump start. Do you want a flexible part-time gig after work hours, or maybe on weekends? Guess what times travelers most need a little guidance! Remember, travelers come in all age brackets, so whether you’re a college student who knows where the best breweries in town are or a retiree who’d love to show out of towners some great local architecture, CityCatt will find you the right client with the thirst for your knowledge. You will get out of CityCatt exactly what you put in; a little time and energy for a little extra spending cash, or an elaborate plan to do an overtime hustle to knock out a student loan, final mortgage payment or an item on your vacation bucket list.

Work where you want, Work when you want

Where you live is exotic. Seriously! Mountain hikes are familiar to Coloradoans but exotic to Floridians. How do you visit points of interest in New York City using the subway? Guava pastelito’s are everyday breakfast fare in Miami, but most of you have probably never even heard of them (they’re delicious!). What may seem mundane to you may be exciting, or even intimidating to someone who doesn’t know the local way. You would be hard pressed to find another quick, easy, flexible way to make money that already plays to your strengths. Be your own boss, explore your world your way, with CityCatt!


Andrew Rodriguez is a copywriter based out of Miami, FL. His interests include history, the outdoors and any science fiction he can get his hands on. He is a graduate of the University of Miami, where he majored in Biology and Chemistry.


What working as a local guide taught me about authentic travel

By Sebastian Wojnar

Defining how to travel authentically can be a challenge. Does authentic travel involve exploring a village that’s been untouched by foreign influence? Or perhaps researching the customs before beginning your trek? How ever much you prepare, you’re still an outsider. How can you even be sure if what you’ve experienced can be considered “authentic?”

Why not go local? You can get the inside scoop on what makes a place tick by teaming up with someone who already knows your destination by heart.

Learn more from your visit

Most visitors to Warsaw are mesmerized by the meticulously reconstructed Old Town. Yet without knowing their history, the narrow cobblestone alleyways all meld into a colorful blur. Likewise, the people can appear enigmatic until you get to know them. A local guide can bring to life the stucco on the hundreds of anonymous buildings. Each structure, from Zygmunt’s Column in the Castle Square to the Mermaid in the Old Town Square, illustrates just how remarkable the city’s post-World War II resurrection truly was.

Guides are also representatives of their cultures, introducing their guests to the customs and mindsets of a country through a unique, personal perspective. It was always my pleasure to share snapshots of the last few years of life in the country.

Curtail culture shock

Innately well-versed as they are in the day-to-day complexities of the destination, local guides also serve as the bridge between the traveler and the often exotic wonders of an unfamiliar environment. Obstacles like language barriers and differences in currency and customs – things which can sometimes cause culture shock – are replaced with the consideration of an enthusiastic guide willing to share his or her home.

You are also able to visit the places that are unlikely to be found in any guidebooks. Of course, the most popular attractions are that way for a good reason. But there are many places most tourists don’t see – and don’t post recommendations about on travel websites! Even if the backroads seem less glamorous, they provide a glimpse of the everyday lives of the population.

Take for instance Istanbul, divided not only by the Bosphorus but also by two distinct paces of life. Tourists naturally flock to the ancient neighborhood of Sultanahmet to visit the majestic Blue Mosque and try their luck bartering with touts in the spice market. Crossing over to Kadikoy presents one with another side of the city. Nothing in the district’s tightly-packed, sparsely-decorated shopping streets was marked for tourist consumption. With the labels and conversation all in Turkish, I could not even differentiate between all the unfamiliarly-scented dishes at a restaurant. Luckily, my local contact helped me to navigate through the crowd as it engaged in its daily grocery shopping.

Save time

Going local also saves a ton of pre-departure preparation time and stress. No more long hours searching online for the best things to do at each location. With a local tour guide at your side, you’re not only sure to get an individualized experience, but all the work is already done for you! All you really need at this point is a pair of comfortable walking shoes and a smile.

It was only while recently planning my own trip that I realized the impact of my own work. As a guide I had navigated my city’s transportation timetables, bought tickets to attractions, sourced restaurants, deciphered maps, and more. All these things had seemed like second nature to me. Yet as a traveler about to embark to a foreign country, having someone to rely on for the nitty-gritty details is priceless.

Sebastian Wojnar has lived in a number of different countries, becoming acquainted with the quirks and rewards of life in the global village. He shares his insights on work and travel in his writing, through which he hopes to instill a curiosity for the unknown.